Insights | the Sopra Health Comms Blog

Explore practical insights, essays, and strategies on healthcare marketing, patient engagement, and commercialization. Learn how modern healthcare organizations navigate growth while keeping care human.

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A health group of 4 patients and one leader doing stretching exercises in a physical therapy setting - 110 hero sopra health insights
Hyper Local Marketing

Hyper-Local Is a System, Not a Sponsorship

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Two groups of two people reviewing patient information - 107 hero sopra health insights
The Human Moment

One Team, Two Audiences

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A practitioner reviewing an information packet while having a coffee in the breakroom - 104 hero sopra health insights
The Human Moment

You Tripled Content Output with AI

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A meaningful conversation amongst multiple practitioners - 405 hero sopra health insights
Hyper Local Marketing

The People Who Already Know the Way

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A two-person team assembling health information packets - 404 hero sopra health insights
Hyper Local Marketing

Engineering Field for Healthcare

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A woman on the phone with a thoughtful gaze whilst discussing possible outcomes - 403 hero sopra health insights
Hyper Local Marketing

Reclaiming the Phone

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A health fair setting with a patient and practitioner having a discussion while sitting - 402 hero sopra health insights
Hyper Local Marketing

Turning Community Presence Scalable

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Two people reviewing a content binder while sitting at a table - 109 hero sopra health insights
The Human Moment

Your Founding-Era Deck Is Tired

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A patient receiving a file from a practitioner while standing in a reception area - 106 hero sopra health insights
The Human Moment

The Campaign That Won 20 Markets

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A practitioner having a conversation with a business person - 105 hero sopra health insights
The Human Moment

The HCP Dashboard Is Lying to You

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A doctor, practitioner and administrator walking in the hall of a healthcare facility while talking to each other - 103 hero sopra health insights
The Human Moment

Why Your Referrals Are Leaving

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